Sales Manager Resume Template Example

As a sales manager, you play a vital role in business development and revenue growth. Your sales manager resume should demonstrate your ability to drive results, deliver excellent customer service, lead teams, and communicate effectively. This guide provides expert tips to help you create a success-driven resume highlighting the most compelling aspects of your sales experience.

How To Write a Sales Manager Resume

Using a resume template can help you write an effective sales manager resume. Your sales manager resume should include these sections:

  • Contact information
  • Profile
  • Key skills
  • Professional experience
  • Education and certifications

Contact information

Give your full name, phone number, email address, location, and a link to your online professional profile. Ensure your contact information is current so potential employers can contact you for an interview.

Example

Your Name
(123) 456-7890
[email protected]
City, State Abbreviation Zip Code
LinkedIn | Portfolio

Profile

In a few sentences, summarize your professional background, relevant skills, and experience as a sales manager. Use this section to make a strong, eye-catching introduction. Highlight your unique strengths and integrate keywords from the job description to show you’re a good match for the position.

Example

Results-driven sales manager with 10 years of experience increasing annual sales at Fortune 500 companies. Proven track record for securing customer loyalty and driving repeat business. Self-motivated, energetic, and strong leader, steering sales teams toward peak performance.

Key skills

Highlight the specific skills that make you a strong candidate for the sales manager position. Choose hard skills, such as knowledge of Salesforce.com and strategic planning, and soft skills, like excellent communication and complex solution-finding. Consider which capabilities the company is looking for and how you can match them.

  • Complex solution-finding
  • Customer service
  • Excellent communication skills
  • Microsoft PowerPoint, Excel, and Google Sheets
  • Motivation and collaboration
  • Salesforce.com CRM
  • Strategic planning
  • Strong negotiating skills

Common hard and soft skills for sales manager

Hard Skills Soft Skills
Budgeting Communication
Financial analysis Complex solution-finding
Microsoft PowerPoint and Excel Cross-functional collaboration
Salesforce.com CRM Customer service
Strategic planning Negotiation

Resume writer’s tip: Use strong action verbs

Take a strategic approach with the words you use on your sales manager resume. In the professional experience section of your resume, incorporate action verbs to communicate your job duties and accomplishments. Instead of listing duties, start each sentence with a dynamic action verb. Avoid using first-person language, such as, “I was responsible for…” Following are some action verbs that will inject energy into your sales manager resume.

Action Verbs
Accelerated Amplified
Closed Drove
Exceeded Expanded
Fostered Generated
Improved Increased
Influenced Maximized
Nurtured Pioneered
Pursued Revitalized
Strengthened Transformed
Validated Yielded

Professional experience

This section should list your previous positions as a sales manager, including job duties, employer names, and dates of employment. Be sure to highlight specific achievements and accomplishments, quantifying your results whenever possible.

Example

Senior Sales Analyst, Amazon, Seattle, WA
June 2018 – present

  • Performed quantitative analysis of sales data to provide actionable insights to management, contributing to a 15% increase in annual sales
  • Implemented a new sales forecasting tool that improved the accuracy of sales projections by 25%
  • Collaborated across teams to streamline sales processes and elevate customer service, resulting in a 10% increase in customer satisfaction scores

 
Sales Associate, Procter and Gamble, Boston, MA
May 2015 – June 2018

  • Consistently exceeded sales targets by 20%, earning the Sales MVP award twice
  • Developed and maintained relationships with key accounts, boosting customer retention by 30%
  • Assisted in training and developing new team members, increasing overall team sales by 15%

Resume writer’s tip: Quantify your experience

Use numbers and metrics to show the results you achieved in previous sales roles. Provide context to your work history to give recruiters a better understanding of your scope and impact. Demonstrate your value as a sales manager by highlighting sales numbers, such as increasing sales by 30%, or customer satisfaction ratings, such as improving retention by 10%.

Do
  • “Developed and maintained relationships with key accounts, boosting customer retention by 30%.”
Don’t
  • “Found new customers and produced sales.”

Resume writer’s tip: Tailor your resume for each application

Align your sales manager resume to the job descriptions of each position you pursue. This will require tweaking the language to incorporate some of the same keywords and skills found in the job posting. By doing so, you will capture the attention of hiring managers and increase your chances of winning an interview.

What if you don’t have experience?

Creating a sales resume can be challenging if you lack real-world experience. However, you have valuable skills and knowledge gained from education and training. Highlight relevant coursework, volunteer experiences, and certifications you earned to show hiring managers you are a motivated candidate with a commitment to continuous learning.

Education and certifications

List any relevant education and certifications you’ve received to show you are qualified for the sales manager position. Be sure to include the title of the degree or certificate earned, the institution’s name, and the completion date. You can also list continuing education courses or professional development programs you completed.

Example

Education
Master of Business Administration (MBA), August 2017 – June 2018
University of Pennsylvania, Philadelphia, PA

Bachelor of Science (B.S.) Marketing, September 2011 – May 2015
University of California, Berkeley, CA

Certifications

  • Certified Sales Executive (CSE), Sales and Marketing Executives International, 2018
  • Certified Inside Sales Professional (CISP), American Association of Inside Sales Professionals, 2017
  • Certified Professional Salesperson (CPSP), National Association of Sales Professionals, 2015

Sales Manager Resume Template Text Example

Your Name
(123) 456-7890
[email protected]
City, State Abbreviation zip code
LinkedIn | Portfolio

Profile

Results-driven sales manager with eight years of experience increasing annual sales at Fortune 500 companies. Proven track record for securing customer loyalty and driving repeat business. Self-motivated, energetic, and strong leader, steering sales teams toward peak performance.

Key Skills

  • Complex solution-finding
  • Customer service
  • Excellent communication skills
  • Microsoft PowerPoint, Excel, and Google Sheets
  • Motivation and collaboration
  • Salesforce.com CRM
  • Strategic planning
  • Strong negotiating skills

Professional Experience

Senior Sales Analyst, Amazon, Seattle, WA
June 2018 – present

  • Performed quantitative analysis of sales data to provide actionable insights to management, contributing to a 15% increase in annual sales
  • Implemented a new sales forecasting tool that improved the accuracy of sales projections by 25%
  • Collaborated across teams to streamline sales processes and elevate customer service, resulting in a 10% increase in customer satisfaction scores

Sales Associate, Procter and Gamble, Boston, MA
May 2015 – June 2018

  • Consistently exceeded sales targets by 20%, earning the Sales MVP award twice
  • Developed and maintained relationships with key accounts, boosting customer retention by 30%
  • Assisted in training and developing new team members, increasing overall team sales by 15%

Education

Master of Business Administration (MBA), August 2017 – June 2018
University of Pennsylvania, Philadelphia, PA

Bachelor of Science (B.S.) Marketing, September 2011 – May 2015
University of California, Berkeley, CA

Certifications

  • Certified Sales Executive (CSE), Sales and Marketing Executives International, 2018
  • Certified Inside Sales Professional (CISP), American Association of Inside Sales Professionals, 2017
  • Certified Professional Salesperson (CPSP), National Association of Sales Professionals, 2015
Andrew Stoner

Executive Resume Writer and Career Coach

A resume should be a forward-looking value proposition that showcases your most relevant accomplishments for a target role — not a rear view summary of your previous roles and responsibilities.

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