Social Media Manager Resume Examples and Templates for 2024

Social Media Manager Resume Examples and Templates (Downloadable)

• Entry level
• Midlevel
• Senior level

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PDF

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Google Docs

PDF

DOCX

Google Docs

Your social media manager resume should demonstrate your unique skill in creating content that connects with audiences and increases brand visibility. It’s important to prove to potential employers you can develop and execute successful social media campaigns across all platforms. Learn expert strategies and create a resume that impresses your dream employers.

Key takeaways:

• Establish industry expertise: Highlight your unique social media specializations, whether working business-to-business or managing influencer campaigns. Hiring managers should understand your niche as soon as they read your resume profile.
• Quantify social media success: Run analytics on your own career achievements and include those metrics in your resume. Using data points to describe followers, likes, and engagement helps hiring managers understand your value.
• Include keywords: Applicant Tracking Systems (ATS) scan resumes for keywords. You can help your application perform better within these systems by incorporating marketing skills and qualifications from the job description into your resume.

How To Write a Social Media Manager Resume Example

Potential employers need to know they can rely on your deep understanding of social media platforms and ability to interpret and leverage their analytics. A well-crafted resume showcasing your accomplishments is the best way to demonstrate your value and should include these sections:

• Contact information
• Profile
• Key skills
• Professional experience
• Education and certifications

1. Share your contact information

Provide all of your best contact information in the header of your resume. Include your full name, phone number, email address, location, and a link to your online professional profile. Ensure your information is up-to-date so recruiters can contact you easily for an interview. If you have a digital portfolio of past projects, you can add a link to that as well.

2. Write a brief summary of your social media manager qualifications

Much like a well-crafted Tweet or an impactful Instagram caption, your resume profile should concisely summarize your unique value. Describe what differentiates you from other marketing professionals. Include your job title, years of experience, and a few strengths. What’s your approach to social media strategy? Do you have any unique specializations?

For example, you could mention your ability to leverage emerging platforms to reach Gen Z audiences or how you’re known for turning user-generated content into viral campaigns. Maybe you’re a data whiz and regularly boost engagement through AI-powered content strategies. Mention a few of these highlights most relevant to the job you’re pursuing.

3. Showcase your social media manager experience

When you look at a social media feed, each post should contribute to an overall story and brand image. Similarly, every entry in your professional experience section should present a clear picture of your career journey. Use this section to describe your key responsibilities, demonstrating the unique value you brought to each role.

Algorithms, platform policies, and trends are constantly evolving. If you’ve pivoted as these changes come, consider including a bullet point that shows how you’ve successfully navigated platform shifts. Being quick to adapt is vital in marketing as you chase the ever-changing attention of target audiences.

Resume writer’s tip: Quantify your experience

Think about how you use metrics like engagement rates and conversion rates to demonstrate the effectiveness of your social media strategies. Take the same approach with your resume, quantifying your professional achievements to show your tangible, measurable results. Use things like percentages and dollar amounts to back up your strategy with data.

Resume writer’s tip: Tailor your resume for each application

It is important to tailor content for different platforms and audiences. This same principle applies to your resume. Every resume you submit should be uniquely crafted to resonate with the specific job and employer you’re targeting. Beyond the job description, research the company’s social media presence to identify strengths and opportunities.

Take what you’ve learned in your research to adjust your resume. If they need someone who can drive conversions through social commerce, highlight successful social shopping campaigns and any increase in click-through to e-commerce sites. Or, if you notice they’re struggling with one platform more than another, emphasize your success where they need improvement.

What if you don’t have experience?

As organizations continue to expand their customer reach, they’ll turn to social media managers for help with their online presence. There will be plenty of opportunities for early-career professionals.

To write an entry-level resume, leverage transferable skills, education, and experience to prove that you have the knowledge required for the job. Skills like content creation, graphic design, writing, and data analytics will transfer well.

If you’ve completed academic projects or internships, describe these experiences. You can also mention any volunteer work, such as managing social media for a club, small business, or local nonprofit. These highlights will help potential employers see that you’ve put your skills into action.

4. Include education and certifications relevant to social media management

The education section should showcase your academic background and any additional training that makes you a great fit for the social media manager role. While some positions may require you to have a bachelor’s degree, often experience and results may be more important to employers. Start with your highest level of education, listing the name, school, and graduation date.

Next, list any certifications that show you can keep up with this ever-evolving field. From software proficiencies to credentials in Google Analytics, there are many ways you can specialize within social media management. For entry-level managers, consider including relevant coursework to boost your credibility.

5. List key skills and proficiencies for social media managers

Highlighting your key skills is like selecting the right hashtags for a viral post. Just as hashtags make your content discoverable and relevant to the right audience, emphasizing your unique abilities makes your resume stand out to hiring managers. Include both technical skills and interpersonal abilities to show you’re a well-rounded, fully qualified social media manager.

Resume writer’s tip: Use common action verbs

Action verbs work like eye-catching visuals in a post — they draw the reader in and make your accomplishments stand out. Use these dynamic words in your resume to actively engage hiring managers and clearly illustrate the impact and effectiveness of your work. Consider using some of the action verbs below to describe past experiences on your social media manager resume:

How To Pick the Best Social Media Manager Resume Template

Choosing the right templates is like putting together the right visual aesthetic for a brand’s social media presence. Carefully curate your template to reflect your own professional brand identity. It should be clean, well-organized, and easily scannable. Clear headings and bullet points are your friends, as they provide a solid structure for all of your achievements and skills. Opt for a modern resume template that isn’t overly trendy but still conveys a contemporary look.

Social Media Manager Text-Only Resume Examples and Templates

Frequently Asked Questions: Social Media Manager Resume Examples and Advice

How do you align your resume with a social media manager job description?

The job market for public relations specialists like social media managers is projected to grow faster than average over the next 10 years. To stand out from the competition, you’ll need a resume that translates as the answer to your potential employer’s needs. Just as you optimize content for search algorithms with SEO, your resume should be aligned in the same way.

Using the job listing as a guide, identify key skills, tools, and attributes mentioned in the job ad. Customize your resume with these keywords and requirements as they align with your own qualifications. While incorporating similar language and phrases is great for ATS, be sure to provide concrete examples of these skills and experiences.

What is the best social media manager resume format?

Your professional experience is best presented in the same way social media feeds display content: in reverse chronological order. With a comprehensive overview of your social media experience, hiring managers can easily see how you’ve moved from one success to the next. This resume still includes the other classic resume sections, but the main focus is on your work history.

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Andrew Stoner

Executive Resume Writer and Career Coach

Andrew Stoner is an executive career coach and resume writer with 17 years of experience as a hiring manager and operations leader at two Fortune 500 Financial Services companies, and as the career services director at two major university business schools.